Making art as essential as water, LIFEWTR celebrates emerging and women artists with drops of inspiration

PepsiCo introduced LIFEWTR, its first premium bottled water brand, as a celebration of creativity and life. With an existing logo and packaging as a foundation, I helped develop a brand purpose and system to bring this extraordinary product to market. LIFEWTR embodies the belief that art is as essential to life as water. Each bottle becomes a canvas, featuring original works from emerging artists to inspire with every sip. Our “Inspiration Drops” campaign brought this idea to life, showing how LIFEWTR infuses everyday moments with creativity. The #ArtByAWoman initiative further amplified the brand’s mission by celebrating women artists and addressing the gender imbalance in art representation. As the design and art director, I curated the featured artwork, crafted the brand’s aesthetic, and ensured a cohesive and inspiring experience across every touchpoint. LIFEWTR brings art and hydration together, celebrating emerging and women artists with drops of inspiration.