Helping part-time workers check off the perfect job match with Snagajob’s dynamic new visual system

Snagajob needed a rebrand to empower part-time workers by making the job search process intuitive and efficient. The new visual identity gives workers the tools to filter, find, and secure roles that align with their skills and preferences. At the center of the rebrand is a dynamic logo, where the “j” is turned into a checkmark to symbolize success and indicate when a job is found. Paired with a streamlined visual system, the design simplifies the search process and reflects empowerment and opportunity for part-time workers. As the Executive Creative Director, I led the team in crafting a bold, functional identity. My role was to ensure the system empowers workers to confidently navigate their career paths, transforming Snagajob into an essential tool for job seekers.