Together for the ocean’s total safety, our mission involves advancing one percent by percent, focusing on reducing pollution and protecting marine biodiversity.
Introducing Project Zero, a visionary non-profit breaking new ground in ocean conservation. With a staggering 98% of our oceans left unprotected, Project Zero is on a mission to reverse this trend not by initiating new projects, but by strategically funding and completing existing ones. Our unique approach is embedded in our identity: the percentage symbol merged into the ‘Z’ of Zero symbolizing the attainable goal and our collective journey towards it. Each project completed marks a significant step, reducing the percentage of unprotected ocean 1% at a time until we reach our ultimate destination: zero. The inception of Project Zero was marked by an ambition to cut through the clamor of the non-profit sector with a name that resonates powerfully and distinctly. More than a name, Project Zero embodies a countdown, a united front, and an achievable target. This name doesn’t just invite—it galvanizes, transforming passive supporters into active participants in a critical cause. Project Zero stands as a badge of honor, a commitment, and a promise, beckoning us to come together, support, and actively engage in the monumental task of undoing the years of neglect inflicted upon our oceans. Join us and be a part of this transformative journey from 98% to absolute zero, one project, one percent at a time.
Credit
Creative Direction
- Antonio Moton,
- Rigby,
- Ryan Atkinson
Design
- Antonio Moton,
- Mike Rigby,
- Sam McGuinness,
- Bruno Silva