A brand that protects and empowers, inspired by nature’s coral reefs

Coral Health needed a brand identity that reflected its mission to protect and empower diverse workforces through thoughtful healthcare solutions. Drawing inspiration from coral’s role in nature as a protector, the new brand system was designed to symbolize inclusivity and safeguard well-being while enhancing engagement between employees and healthcare. As the studio lead and Executive Creative Director, I directed the design team in creating a cohesive brand system. At its core is Coral Display, a bespoke typeface inspired by the organic shapes of coral, evoking a safe and welcoming environment. This typeface served as the foundation for functional icons and other brand assets, while new tools and programs further enhanced the connection between employees and healthcare. The result is a brand that brings inclusivity and empowerment to life with clarity and purpose.